From the 9th to the 12th of July, a much-awaited event unfolded as TecQuipment welcomed 52 esteemed sales partners to the grand stage of the 2023 Sales Partner Conference. Nestled within the charming confines of The Priest House Hotel in Castle Donington, this conference marked a significant milestone for both TecQuipment staff members and global representatives, as it had been five long years since the previous gathering in 2018.
Spanning four eventful days in the suburbs of Derby, the conference's sole mission was to reignite and rejuvenate the vital connections that tether TecQuipment to its sales partners worldwide. Acknowledging that TecQuipment's success is inseparably intertwined with the steadfast support of these partners, the conference bore testimony to the pivotal role they play.
Setting the tone, a relaxed networking session on Sunday evening provided the ideal platform for partners to interact with fellow delegates and engage face-to-face with the TecQuipment team. The conference's core activities spanned Monday to Wednesday, bringing together 40 companies, 52 partners, and their guests representing all five continents. Partners journeyed from as far-flung places as Canada, Chile, Australia, and South Korea, a testament to the global reach of TecQuipment's network. The diverse crowd included both recent additions to the TecQuipment family and those who had championed the brand for over four decades.
Simon Woods, TecQuipment's Managing Director, expressed his delight, saying, "It had been over 5 years since we welcomed our friends and extended members of the TecQuipment family, and so we were delighted that many of them accepted our invitation to attend our 2023 Sales Partner Conference."
The Conference Highlights:
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Exploring the Future: The conference's inaugural day delved into TecQuipment's future vision, hosting engaging breakout sessions centered on products from the Alternative Energy, Fluid Mechanics, and Engineering Science ranges. Key products like the Engineering Science Smart Worksheets, Multi-Pump Test Set, Hydro-Electric Turbine, and Wind Turbine Dynamics took center stage.
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Broadened Horizons: Tuesday broadened the focus to encompass product development insights, trading nuances in UK and foreign markets courtesy of a guest speaker from the Department for Business and Trade, and success stories from Tech Ed Systems' Cheryl. This day encompassed sessions on Aerodynamics, Next Generation Structures, marketing, and individual appointments with regional sales managers.
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Factory Insights: The conference's final day witnessed a trip to the TecQuipment factory, a hub of innovation where attendees witnessed live product demonstrations from ranges like Thermodynamics, Environmental Control, Aerodynamics, and VDAS.
The conference not only informed the partners about TecQuipment's future trajectory and product roadmap but also provided a platform to reconnect, fostering a deeper understanding of the brand and its aspirations.
Jon Chicken, Sales & Marketing Director, summed it up: "It was great to reconnect with our Sales Partners, many of whom have demonstrated loyalty and commitment to us for many years. We hope that they left feeling inspired, energized, and excited about our new product roadmap and the opportunities it opens."
Social Activities:
Adding an element of fun and camaraderie to the event, TecQuipment organized several engaging activities to complement the conference:
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Games and Networking: Partners engaged in a lively games night at The Priest House Hotel, fostering camaraderie.
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River Cruising: An evening on the tranquil river Trent aboard the Princess River Cruise was an enchanting way to connect.
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Celebrating Commitment: The conference's culmination was marked by an awards ceremony at Derby Silk Mill, hosted at the Derby Museum of Making, celebrating partners' unwavering commitment to TecQuipment.
Top Features of the 2023 Event:
- In-depth presentations, including insights into being an employee-owned company, technical sessions, and glimpses of forthcoming innovations.
- Keynote from the Department of International Trade.
- One-on-one clinics with the sales team.
- A visit to TecQuipment's HQ, offering a firsthand experience of soon-to-be-launched teaching equipment.
- A memorable sales partner awards evening.
- Social engagements like a river boat cruise on Nottingham's River Trent and an enchanting evening at Derby's Museum of Making.
- Exclusive use of The Priest House Hotel, offering a blend of conference and relaxation.
Partner Testimonials:
- "Thank you for a well-rounded event. Glad I was able to attend because of the knowledge gained and the renewed enthusiasm."
- "It was nice meeting you and your colleagues in person, the venue for me was an amazing experience..."
- "It was a brilliant event, made me feel like part of TQ family..."
- "Your initiative and hospitality throughout the conference were exceptional..."
Gratitude resounded as the conference concluded, with TecQuipment extending heartfelt thanks to all attendees for crafting an unforgettable event. Anticipation lingered for future conferences, as TecQuipment aims to nurture existing relationships and welcome even more sales partners into its fold.